Simple, transparent pricing
Win new business.
Keep it.
Getting new customers is hard. Keeping them is harder. TRAQ gives your sales and account management teams the conversation intelligence they need to do both — from the first call to the hundredth renewal.
Individual
For an individual rep or account manager who wants to start capturing, analyzing, and learning from every conversation right away.
$39 /user/month
25 Hours of Transcription and AI Analysis
25 hours of conversation time transcribed and analyzed every month, covering sales calls, check-ins, and account reviews.
Core TRAQ AI Analysis
Every call is scored on sentiment, conversation quality, relationship risk, and coaching guidance, no re-listening required.
Calendar Integration
Syncs with Google Calendar and Microsoft Outlook to capture and analyze every call and meeting automatically.
CRM Integration
Meeting notes and key items push straight into your CRM, keeping records current without manual updates.
Meeting Transcription
Every call becomes searchable text, so anyone can skim it or confirm exactly what was promised.
Call Summaries, Notes, and Meeting Analysis
AI summarizes what happened, who said what, and what needs follow-up, saving hours of review time each week.
Action Items & Follow-up Communication
TRAQ drafts a personalized follow-up email after every call, ready for reps and account managers to send.
Mobile App for In-Person Meetings
Field reps and account managers get the same transcription and analysis for in-person meetings as for calls.
Self-Guided Coaching
Reps and account managers can review their own scores and feedback anytime, so improvement happens between coaching sessions too.
Rapid Setup
Connect your phone system, calendar, and CRM, and TRAQ starts capturing conversations within minutes.
MOST POPULAR
Professional
For growing teams that need complete coverage across both sales and client success. Every conversation analyzed, every relationship tracked.
$69 /user/month
Everything in Individual Plus:
Unlimited Transcription and AI Analysis
No usage caps. Every sales call and client conversation gets captured and analyzed, not just a sample.
Coaching Library
Build a library of real team calls, like strong discovery and objection handling, so new hires ramp up faster.
Custom Analysis Tailored to How You Sell
TRAQ’s analysis engine is configured around your sales methodology and compliance needs, with its own framework for each team.
Client and Relationship Intelligence
TRAQ tracks sentiment and engagement across every client interaction, so account managers spot a cooling relationship early.
Customizable Business Intelligence & Reporting
Dashboards built around your KPIs, so sales and client success managers each see exactly what they need.
Rep and Account Manager Scorecards
Every rep and account manager gets an ongoing scorecard from real conversations, so coaching needs show up early.
Team Benchmarking
See how each team member stacks up against peers on the metrics that matter, with fair, volume-normalized comparisons.
Role-Based Access and Permissions
Control who sees what: reps see their own calls, managers see their team, executives see the full picture.
Phone, CRM & Conferencing Integrations
Calls from your existing phone system are captured automatically, with no new tools or behavior change required.
Desktop Recorder
If audio plays through your computer, TRAQ can record and analyze it, including video calls, dialers, and softphones.
Mobile for Cell Calls and In-Person Meetings
Mobile recording makes sure conversations on cell phones and in face-to-face meetings get the same capture and analysis as calls made at a desk.
Enterprise
For an individual rep or account manager who wants to start capturing, analyzing, and learning from every conversation right away.
$99 /user/month
Everything in Professional, Plus:
Live Onboarding and Configuration
A TRAQ team member works with your team to configure the platform to your workflows, CRM, and VoIP system before launch.
Dedicated Support via Slack
Direct access to the TRAQ team in a shared Slack channel, with real answers from people who know your account.
Cross-Call Analysis
TRAQ analyzes patterns across many calls, not just one, surfacing shifts in behavior and client sentiment over time.
Renewal and Expansion Intelligence
TRAQ flags accounts ready for expansion and accounts at risk, based on real conversation data, not stale CRM fields.
Multi-Workspace Connectivity
Teams and business units get their own workspace and scoring, while leadership keeps one unified view across all of them.
Custom Analysis
You define what good looks like, and TRAQ builds the scoring rubrics for every call type and workspace.
Custom Enterprise Level Analysis
A purpose-built integration with your VoIP platform for accurate speaker ID and real-time data flow into TRAQ and your CRM.
Advanced Security and Compliance Controls
SSO, audit logging, and data retention policies configured to your requirements, built for regulated industries.
API Access and Custom Integrations
Pull TRAQ data into your own tools and dashboards through our open API, and connect it to the systems you already run.
Executive and Leadership Dashboards
One view for leadership that brings pipeline health and retention health together, with no report-building required.
Plan FAQs
Can I try TRAQ for free?
Absolutely! We offer a 14-day free trial with both the Individual Plan and Professional Plan. This is a risk free way to explore the power of TRAQ. No commitments. No long term contracts.
Can I upgrade to the Professional Plan if I start with the Individual Plan?
Users can upgrade from the Individual Plan to the Professional Plan by going into their Settings and selecting “Billing & User Management”. From there, they can select “Account Plan” and upgrade their plan.
Can I import existing recordings for transcription and analysis?
Yes, if you have existing call or video recordings in a standard format (flac, .wav, .mp3, .m4a, .mp4, etc.), you can import them from your TRAQ Dashboard. Once imported, your recording will automatically be transcribed and analyzed.
What is TRAQ's cancellation policy?
Since there are no contracts, customers can cancel at any time. Customers will continue to have access to the TRAQ platform until their subscription term is complete. Data will be saved for 90 days.
* Solo plan includes 25 hours of transcription and AI analysis per month. Usage is calculated based on recorded conversation time. All plans include a free trial. No credit card required to get started. Questions about which plan is right for your team? Talk to us.

